Most expressive, least heard fans.
YoungShits w/ Max Marlow (art director) maxtymarlow@gmail.com
Senior citizens are unashamedly outspoken, but are given limited platforms to feel seen and heard. Since expression is a core value of the NBA, we will celebrate its most unhinged, unfiltered fans by including them in conversations more meaningfully.
The Teaser
When an NBA player is culturally influential, or worth being heard, there is one thing they always get:
signature shoes.
OOH
We’ll generate even more hype for the official drop with OOH. Placed outside of stadiums, billboards will feature elderly fans with as much audacity as their new shoes.
Social
We’ll tie it all together with a social series where senior fans can comment on plays in real time, using the vehicle they know better than anyone: the voicemail.
Click to listen
Click to listen
